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為推動本土音樂市場,國際唱片業協會(香港會)在「創意香港」大力支持下, 再度舉辦香港亞洲流行音樂節,為亞洲各地的音樂業界人士及媒體創造了一個跨市場的平台,推廣音樂文化。除邀請來自不同地區的超級巨星作音樂表演及交流之外,也集合各地區選拔之新晉歌手參加亞洲超級新星音樂比賽,以音樂演藝為本,共同拓展市場。

是晚盛會將會製作成大型電視音樂節目,在參與國家地區:中國內地、南韓、日本、台灣、新加坡、馬來西亞及香港播放。預計入場人數超過六千人,其中超過一半入場券將免費派發給觀眾入場,讓香港市民親身感受音樂節的氣氛。

音樂節同期更會舉辦商業配對座談會,讓出席的唱片公司代表、經理人公司、演唱會製作人及媒體代表探討合作模式,推動亞洲音樂新市場的發展。

IFPI (Hong Kong Group) Limited, with the support of Create Hong Kong, is proud to present the 2nd edition of the Hong Kong Asian-Pop Music Festival. The festival promotes music culture, with top recording artists from all over the region taking part in a song contest for the Super Nova Awards. The event will be further supported by super artistes showcasing their excellent performance. The event will be produced for television and broadcast in 7 participating countries and regions: the Chinese mainland, Hong Kong, Japan, Malaysia, Singapore, South Korea and Taiwan. An audience of more than 6,000 is expected for the live event, with more than half the tickets to be distributed free to the public.

An Asian music business forum will also be held. Senior representatives from record labels, management companies, concert producers and the media will take part in the forum.